• 71% self-identify as Chistian. 90% believe in God.
• Faith-driven consumers are an economically powerful market segment that spends $1.75 trillion annually and comprises 46 million Americans.
• Christin consumers are among the largest, most faithful, highest spending market segments in the united states.

The Area We Serve- The Treasure Valley offers a kind of “best of both worlds” lifestyle: a metropolitan environment with easy access to the countryside. Drive a little ways and experience rivers and mountains; stay in town and go to the theater and out for a meal. Enjoy sporting activities either in or out of city limits. The Valley boasts a broad employment base from fast-food employees to highly skilled tech workers. And no Matter what their employment, education level or spare-time hobbies, they all celebrate exercising their faith as a matter of free choice.